Project Type:
Social Media
Client:
Spada
Year:
2025
Spada
About Spada.
Spada is a Saudi-based beverage brand defined by a dual visual language, playful yet refined. This balance is expressed through its presentation of sparkling water, where polished, minimal art direction across photoshoots and social media conveys a sense of sophistication. In contrast, a layer of fresh, illustrative elements introduces a more playful energy, adding character and approachability to the brand. Together, these two tones create a cohesive identity that feels both elevated and dynamic.
Illustrations.
Spada communicates with its Saudi audience through a distinct voice rooted in humor and subtle sarcasm, creating a tone that feels both relatable and engaging. This approach not only captures attention but also strengthens the brand’s personality, positioning its sparkling water as both culturally aware and appealing. Their posts would garner a lot of attention from the locals for offering a different narrative in marketing the product itself and for the colorful visuals that keep you on your toes and wondering what would be the next message that spada will be putting out next.
Social Media.
For the social media feed, we decided to go with both approaches of refined imagery of the product whilst also retaining the fun element of illustrations to further enhances spada's voice and message.
