Project Type:
Branding
Client:
Juice Time KSA
Year:
2025
Plusscream Campaign
About Plusscream.
For this campaign, Juice Time KSA approached me with the goal of launching a new summer collection, an innovative fusion of products that blend ice cream flavors with their signature refreshing juice line. The design was to be centered around the arabic lettering and juice time logo, therefore the main elements were centered on the lid of the tub and the sub-text was revolving around the main element.
Packaging Design.
Juice Time aimed to capture a strong sense of coldness as the primary visual cue for the ice cream tub. This was expressed mainly through a dual color palette of blue and yellow and a bilingual logo featuring custom lettering which is prominently placed on the front and framed within a circular composition. The layout reinforces the product’s refreshing quality, while the Plusscream campaign line further emphasizes its role as a cooling relief from the intensity of summer.
Social Media.
For the social media grid, a colorful yet minimal direction was developed to clearly showcase the new product line, this approach reinforces the brand’s core essence: freshness and juice while maintaining clarity and visual impact across the grid.
